514IT
Google Ads

Google Ads consultant Montreal for campaigns built to convert

We write the strategy, structure the account, and measure calls and quotes — not vanity clicks. Pair paid search with SEO so you are not renting all of your demand.

Search + PMax
Campaign types we actually run
EN + FR
Ads written for Montreal searchers
Quotes
What we optimize toward, not vanity clicks
The Problem

Why this usually goes wrong

Most accounts leak budget on broad match, missing conversion tags, and landing pages that do not match the ad. Spend goes up while quotes stay flat.

Our Approach

How we fix it

As a Google Ads consultant in Montreal, we build bilingual Search and Performance Max campaigns around offers that can close — then watch conversion tracking, not just impression share.

What's Included

Deliverables in every engagement

Every project is scoped for your business, but these are the core components of the service.

Account and conversion audit

We check tracking, bidding, search terms, and wasted spend before changing campaigns.

Offer-led campaign structure

Search, remarketing, and Performance Max mapped to the services you actually sell in the 514.

Bilingual ad copy

English and French ads and extensions that match how Montreal buyers search.

Landing page alignment

The ad promise matches the page and the form or call tracking on it.

Monthly strategy reviews

What to pause, what to scale, and how paid search sits next to SEO — in plain language.

Process

How the engagement runs

  1. 01

    Goals and tracking

    We define a quote or call as the conversion and confirm tags fire.

  2. 02

    Strategy and build

    Keywords, negatives, ads, and budgets scoped to your offer and market.

  3. 03

    Launch and watch

    We monitor search terms and wasted spend in the first weeks, then tighten.

  4. 04

    Optimize monthly

    Bids, creatives, and landing pages iterate against real leads, not CTR alone.

Paid Search Strategy

Building high-return Google Ads campaigns that capture immediate Montreal demand

While organic SEO compounds over months, Google Ads delivers qualified commercial opportunities within hours. However, poorly managed accounts bleed budget on broad-match waste and non-converting clicks.

High-intent search structure and negative keyword engineering

We architect tightly thematic ad groups organized around commercial intent rather than informational browsing. By actively maintaining extensive negative keyword lists and geo-fencing strictly to your viable service corridors, we eliminate wasteful clicks.

Bilingual ad creatives and sitelink extensions ensure your message speaks natively to the linguistic preferences of each local searcher.

Dedicated landing page alignment and conversion rate optimization

Sending paid traffic to a generic homepage is the fastest way to waste ad spend. We align every ad group with dedicated, conversion-focused landing pages featuring clear unique value propositions, verified customer proof, and simple contact forms.

This message match improves Google Ads Quality Score, which directly lowers your average Cost Per Click (CPC) and maximizes lead volume from your budget.

Performance Max and smart bidding with verified conversion data

Automated smart bidding only works when fed pristine conversion data. We configure server-side Google Tag Manager and enhanced conversions to track real phone inquiries and qualified quote submissions rather than casual pageviews.

We run Performance Max campaigns with strict asset groups and brand exclusions, preventing Google from cannibalizing your organic brand searches.

Google Ads FAQs

Related

Other ways we help you grow

Ready to get started with google ads?

Book a free discovery call. We'll tell you honestly whether this service is the right fit before you spend a dollar.

Request a quote