Grassmasters MTL
A conversion-focused site for premium sod installation, removal, and landscaping across Greater Montreal — before/after proof, a clear process, and a free-estimate path that matches a seasonal booking calendar.
Where things stood before 514IT
Sod and landscaping in Montreal is seasonal and visual. Competitors either look like directories or bury the estimate form. Grassmasters needed a site that proves craftsmanship (tight seams, one-day installs) and makes booking an on-site estimate the obvious next step.
What we actually did
Service catalog that matches the work
Dedicated pages for sod install, sod removal, landscaping, mulch, decorative stone, river rock, and full lawn transformations — not a single “services” dump.
Proof on the homepage
Before/after slider, Google rating, process steps, and neighbourhood testimonials so visitors see real Montreal and South Shore jobs before they call.
Estimate-first conversion
Free on-site estimates and a phone CTA throughout, with copy that respects a limited high-season calendar instead of a generic “contact us.”
What the client said
Our work looks better in person than on a flyer. The site had to show the before and after, explain the process, and get people to book a visit before the season fills up.
Other case studies
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Islas Restoration
A Markham auto-body site positioned on cut-and-weld rust restoration — not bondo over corrosion — with service pages, a photo-documented process, and coverage across Markham, Thornhill, and the GTA.
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